Cutting your teeth in the PR business of clean technology? David Goldman from Expansion media offers 5 tips that can help you and your clients get noticed.
On the heels of the Brightsource announcement today as well as the 60 Minutes segment that focused on stealthy and well-funded Bloom Energy and the flood of news coverage that will ensue followed closely by the likely increase in the Israeli Solar company’s valuation, I am reminded of the power of Public Relations.
Most clean technology companies that are based in the Middle East might not have hard news just yet of the likes of Brightsource or Bloom Energy, but they can still use the power of the media/blogosphere to generate credibility and a sense of traction within their industries.
No other sector in the economy grew as fast last year and none is projected to grow as much this year as cleantech. This was due, in large part, to the stimulus money from around the world that flowed freely (even in a down economy) into the growing clean or green technology sector.
I’m sure we all noticed that nearly every magazine featured a “green” issue last year.Consequently, larger PR firms have been launching cleantech practices and smaller boutique firms have emerged to manage the flood of new technologies ranging from electric vehicles to biomass, smart grid players, green building technologies and too many others to list here...
Want to learn some tricks of the trade? Here are 5 tips for clean tech public relations companies and reps to follow...
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